Nashua’s annual
Winter Holiday Stroll
postponed until 2021

Downtown Nashua still invites you to eat, shop, enjoy the holiday season!

NASHUA – The annual Winter Holiday Stroll in Downtown Nashua is a major community event for southern New Hampshire, steeped in local tradition and typically held each year on the Saturday after Thanksgiving as a kick-off to the holiday season. The Nashua Winter Holiday Stroll features a wide variety of performers, vendors, demonstrations and attractions. It brings more than 30,000 people to Main Street in beautiful Downtown Nashua, which is closed to vehicular traffic for the evening, allowing attendees to safely stroll about with friends and family. In 2020, the event would have celebrated its 27th year.

Like many large community events this year, the Nashua Winter Holiday Stroll is cancelled due to continued community-based transmission of COVID-19, upon the advisement of local health officials. The decision was made in partnership between the City of Nashua and Great American Downtown, its coordinating partner in producing the event.

Though organizers look forward to 2021 for the return of this well loved and uniquely Nashua event, in the weeks and months ahead, they will offer a variety of programs to keep up the great energy that the resilient Downtown has carried through the summer now into the holidays.

“The holiday season is almost here, and you’ll soon start to feel it in Downtown Nashua, with the wonderful activities Great American Downtown has planned. Outdoor music, contests and the return of Plaid Friday are sure to be fun and will help support our local businesses,” said Nashua Mayor Jim Donchess. “These festivities are just what everyone needs to get out and enjoy our community this fall and winter.”

Here’s what’s on tap for the grand finale of 2020!

Nom Nom November:
Kids’ Cookie Contest

  • Submissions accepted from Nov. 1–15.
  • Voting period will be from Nov. 17–25.

Great American Downtown invites you to share your favorite cookie recipe with us, in our very first NOM NOM NOVEMBER KIDS’ COOKIE CONTEST!

Young local bakers are invited to join in the fun, as we check out their favorite cookie recipes. Winners will be chosen, and those recipes will be baked and featured at our downtown bakeries! Imagine your cookies being on sale at Riverwalk Cafe or jajaBelle’s Bakery! Fun!

Winners will have their cookies featured on the menu of those locations, for people to enjoy on National Cookie Day, which is Friday, Dec. 4. The cookies will be prepared by the bakers at the business fresh that day!

You will also receive a special trophy, and be featured on our website and social media!

Rules and more info HERE.

Check out our contestants and enter the contest HERE.

Plaid Friday:
A ‘colorful’ alternative to Black Friday

  • Friday, Nov. 27

Crowds and stress and waking up at dawn on Black Friday? No thanks!

Why not choose to spend your hard-earned dollars to support your local small-business owners in Downtown Nashua instead? PLAID FRIDAY is the relaxing and enjoyable alternative to the big box store “Black Friday” chaos.

Wear your plaid, and visit with our local and independently owned downtown businesses as we kick off the holiday season! Those donning plaid will be eligible for giveaways, discounts, and other fun activities throughout the day!

There’s something for everyone on your list at one of our locally owned stores. From high-end jewelry, furniture, beer and wine, and custom-made clothing and gifts, to restaurant gift cards and more, shop local and
keep Nashua business alive and thriving!

Social distancing and masks are required; registration is limited to the first 400 people who respond. Those shoppers will receive swag bags filled with special offers and other surprises!

More info will be available in the coming days HERE.




AT LEFT: Lifelong Nashuan Allison Shablin is the epitome of Plaid Friday’s theme of supporting Nashua and the Stay/Work/Play mission!

Dazzling December:
Holiday lights contest

  • Submissions open Nov. 17–Dec. 3
  • Voting from Dec. 5–Jan. 3

We’re excited to present our second new contest this year – DAZZLING DECEMBER: NASHUA’S LIGHTING DISPLAY CONTEST! You’re invited to share your most beguiling display of holiday lights. We’ll have a Business and a Residential category, so everyone can participate in the fun!

Contest will be open to all those within Nashua’s city limits in our Residential category; our Business category will be focused on Downtown Nashua businesses within a walkable one-mile area from City Hall (229 Main Street).

Once submissions are closed, we’ll generate a printable online map of participants, so voters can enjoy traveling around the Gate City enjoying the dazzling display! Then, vote online daily for your favorites, and see who claims the top spots!

Trophies will be presented to the top three online vote-getters in each category. There will also be a special award for Santa’s Choice – and maybe you’ll get a photo with the jolly fellow himself!

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